Marketing Archives
A Small Business Guide: How To Survive Coronavirus Lockdown Using Digital Marketing
Looking through the internet for answers during these difficult times, you can easily find many examples of big companies that are taking meaningful action during the Coronavirus outbreak. But, what happens to local businesses? What should a small business owner do in these difficult times to m... read more
Why You Should Avoid Using “Super Bowl” in Your Advertising
We all should be pretty familiar with names like the Super Bowl, Pepsi, Ford, Budweiser, Xbox, etc. These names are branded and trademarked throughout the world of marketing, advertising, and social media. The use of their name or any part of their brand comes with a number of ... read more
5 Marketing Ideas for End of Year Specials and Promotions
Just ahead of the holidays there’s a limbo in which sales tend to drop. The next celebrations come until February and you don’t want to wait that long, right? Of course not. That’s why we’ve gathered for you 5 of the best creative sales promotion ideas for you to apply towards the New Year ... read more
5 Marketing Ideas that you can Apply in your Small Business this Thanksgiving
Look around you. Many businesses are already doing Thanksgiving promotions, special deals or giveaways this season. You don't want to stay behind, right? Of course, you don’t. That’s why we are giving you holiday promotion ideas for small businesses.
Offer a gift to your best customers
Th... read more
7 Skills Your Digital Advertising Specialist Should Have
Hiring a marketing specialist for any industry is a hard task, but it’s even more so when for a small business. This is because digital marketing has become so specialized that we really can’t expect a single person to be equally proficient in every single area, or to realistically handle every... read more
5 Advantages of Geographic Segmentation For Your Digital Marketing Strategy
Digital marketing is a complex beast to tame, on top of being ever-changing and a little fussy. Mastering it is one of the most rewarding experiences a marketing expert can get. For a small or medium business, it might seem like a lot to handle on your own, especially if your experience in digital ... read more
Make the Best Out of Your Online Promotions with These 5 Tips
Discount promotions and sales are some of the best ways to attract new customers and “upgrade” the ones that you already have. They can also be a double-edged sword if mismanaged, however, and while they can certainly turn heads, they can also kill your profits and attract unqualified leads onl... read more
Top 5 Basic Marketing Tools Your Business Should Have
Got big plans for the future but your business is small and your marketing budget is even smaller? One tidbit of information that gets thrown around a lot is that small businesses invest only 3% of their revenue into marketing, spiraling into a cycle of ineffective marketing doling out below-averag... read more
What You Really Need From a Digital Marketing Agency
In the past, we’ve talked about the many reasons why small businesses can reap plenty of rewards from digital marketing, letting them compete in a more even ground with larger brands, or focus on their local market. Either way, the benefits speak for themselves, but it’s no secret that creating... read more
Non-Digital Marketing: Is It Still Worth Your Time?
There was a time when hard copy ads (printed) were still ubiquitous even as digital marketing grew stronger and more effective by the day. Now, of course, things have changed, and the latter has become the norm for big and small businesses alike. But there are still some voices out there championin... read more
Tags: non-digital marketing techniques, traditional marketing strategies