For small businesses, 2020 isn’t a motivating year to use social media. Probably you’ve heard of social media detox, and you ask yourself if investing time and money on these platforms is a good idea. In this blog, we gather some of the most important social media trends for businesses you don’t have to miss. Take note!
Social media detox
Probably you’ve heard many people are leaving social media, especially Facebook. One of the main reasons this is happening is because users are feeling overloaded by social media, think they’re wasting time, or have concerns about their data’s privacy. However, this behavior varies depending on your audience’s age, location, and beliefs.
For example, if your business is targeted to teens and young adults, the chances are that you will have trouble finding them on Facebook. But, if your potential customers are middle-aged adults, it’s quite the contrary. In any way, you have to expect less traffic in established platforms like Facebook, Twitter, and Instagram, and distribute your budget in other channels as well.
Social shopping is here to stay
Although the social media population is slowly decreasing in general, various social platforms had become essential channels for retail commerce. People expect excellent customer service on Facebook; they ask questions about the products they wish to purchase and get in touch with their favorite brands. That’s a behavior that’s here to stay, regardless of the popularity of social media.
As a small business owner, you can’t forget the importance of social media. People may be spending less time on social media, but when they’re ready (or almost ready) to buy your product, they will contact you by this means. In other words, social media has become less fun and fresh but also had become a commodity communication media, like the telephone.
Depending on your business and in the actual needs of your customers, you can take advantage of social media to build targeted communities and focused groups. Social media continues to be a useful tool for users to find other users with the same needs or interests. A smart move for brands is to create a safe place for those users, a group where they can find opportunities and links to enhance their lives. By doing this, you’ll create valuable awareness for your product.
Influencers have become an essential complement for social media. Users want more fresh content, live videos that show the true side of persons, basically what influencers have been doing for all these years. Many brands make deals with them to place their products in organic conversation, and this could actually work out if you make a tight marketing plan. Consider working with the right influencer for your business.
Of all the current social media trends you probably have heard, perhaps the most popular is Tik Tok. Last year, this new platform managed to get 500 million users around the world. However, the majority of Tiktok users are teens and young adults, so you have to consider this before entering this social network. Another site that is gaining popularity (or recovering it) is Pinterest. Although Pinterest is not new, it’s been attracting new users due to its simplicity and attractive interface.
There you have it! We hope you make an excellent marketing plan this year and take good advantage of social media. In Web Launch Local, we can provide for you the tools and the processes to gain more leads and transform them into customers. Want to try? Contact us on our website.