Just ahead of the holidays there’s a limbo in which sales tend to drop. The next celebrations come until February and you don’t want to wait that long, right? Of course not. That’s why we’ve gathered for you 5 of the best creative sales promotion ideas for you to apply towards the New Year your business. We also add some examples of sales promotion campaigns. Keep reading and find out!
Give free cards for using in January
Let’s make sure you understand the power of gift cards and freebies. Yes, it’s not the most creative idea ever but if you play it right, you can attract new customers and increase your sales in January. Sales tend to drop out starting the new year but with a good marketing strategy, you can assure some traffic in those slow times. The majority of your customers will spend beyond the value of the gift card and also, you can attract new faces because gift cards are often given away as presents.
Do cross-promotion with other small businesses
Every purchase can be connected with another product. If you sell suitcases and backpacks, probably an alliance with a travel agency will be a good idea. Make a good deal together and offer it in stores, social media, and traditional media. The more you show it, the more new customers will be attracted, and each of you will increase its fan base and client portfolio.
Run a social media contest
What are the most popular New Year traditions? Think outside the box and create fun activities based on those traditions, like a contest of New Year’s resolutions or listing the best moments of the past year. When you use your social media accounts to do this, you surely will create interaction with your followers and obtain valuable information from them, and maybe some new customers.
Have a New Year’s bargain sale
You may think that past Christmas all the people are out of money and in debt, and yes that may be true for the most part, but there are always many people who wait for better bargains. So make up your best flash sale, with unique prices only for the day. Or if you don’t have the profit range to do so, present a new product or service only available for that date. Surely you will get the bargain hunters’ attention.
Make New Year calendars
Do not underestimate the power of a new year’s calendar, especially if your usual customers are homeowners. Make a great design, add your product or services, give it a creative spin with some inspirational quotes or silly phrases, print it and give them away at your store. Also, you can make agendas, cups, or blackboards; whatever your customers will use every day and see your beautiful brand and services printed there.
Remember, these marketing tips won’t work properly if you don’t have a good strategy. Also, be sure to use all the digital resources you got at hand. Do you have a website? A blog? Put them into good use! Contact us for guidance, we want to help you obtain more leads with your websites.