Author Archive
The 5 Most Common Types of Facebook Content
The anatomy of an effective social media post is a complicated thing, especially since the formula for success is not set in stone. When it comes to Facebook marketing, you want to create engaging content that brings in thousands of interactions without resorting to low-quality clickbait tactics or... read more
5 Rules To Advertise Effectively on Social Media
Advertising on social media is a necessity of running a modern-day business, even if you’re only a local operation. There are many reasons for this, but the first and most important one is that your audience is more likely to find you there regardless of demographics. Still, the fact that you sho... read more
SEO Marketing 101: Everything You Need to Know
What is SEO Marketing? In short, SEO is a way to boost the traffic to your website by changing a number of details depending on what your audience is looking for on their own. So, instead of making yourself more visible by adding a bunch of unnecessary bells and whistles to your site, you make it s... read more
Top 5 Reasons to Include AI in your Marketing Campaign
Digital marketers rejoice! We’re at the beginning of the AI revolution in the marketing field, and instead of fearing or resisting change, we should all be embracing the many, many applications it can have. They are able to be chatbots, do predictive analytics and reporting, insights integr... read more
What You Really Need From a Digital Marketing Agency
In the past, we’ve talked about the many reasons why small businesses can reap plenty of rewards from digital marketing, letting them compete in a more even ground with larger brands, or focus on their local market. Either way, the benefits speak for themselves, but it’s no secret that creating... read more
Non-Digital Marketing: Is It Still Worth Your Time?
There was a time when hard copy ads (printed) were still ubiquitous even as digital marketing grew stronger and more effective by the day. Now, of course, things have changed, and the latter has become the norm for big and small businesses alike. But there are still some voices out there championin... read more
Tags: non-digital marketing techniques, traditional marketing strategies
How to Create the Perfect Digital Business Newsletter
Let’s start by saying that newsletters are a great way to keep in touch with your audience because you engage with them regularly in a personal, targeted and consistent manner. Not only that, but they also let you enhance your brand advocacy and improve sales because they are fantastic web traffi... read more
Social Media in 2019: How You Should Be Preparing
With 2018 behind us, it’s time to realize that engaging audiences in social media can no longer be a passive process because they no longer are passive themselves. The social media trends for 2019 point toward audiences now wanting to be a part of the process, have true and immediate interactions... read more
Social Media Influencers: Good For Small Businesses?
Influencers have become a staple of online marketing for the last couple of years, and companies are investing more than ever in campaigns starring golden, young social media idols. This is not entirely out of the blue, however; 2.77 billion people will be active in social media this year according ... read more
Email Marketing Campaigns: Stronger Than Ever in 2019
With so many digital marketing options available to business nowadays, regardless of what branch they’re in, it’s easy to dismiss older methods as irrelevant or no longer efficient. Older does not mean obsolete, however, and we’re here to make a case for email’s effectiveness in today’s ... read more
Tags: email marketing statistics, email marketing vs social media statistics