Are your sales slacking at the moment? Are you planning to connect with more online customers? Do you want to achieve these things and yet you don’t know where to start? No worries! Learn here effective marketing strategies for cleaning services. We got you covered.
Leveraging that information, here are six of the top digital marketing strategies that can help you achieve your goals:
#1. Open up
Sharing your story on your website and being transparent about what and who your business is can help you build trust and connect with your potential customers easily. Are you a family-owned business? Did you start out small then grew to become one of the bests? Do you have some funny stories or anecdotes with morals that you would like to share?
These are all ways to enrich your story and make your marketing efforts more tangible and stronger. Remember that honesty and transparency are the main foundations to building a healthy relationship.
#2. Be a “person” of value
Contemplate on something you do that showcases your business ideals. Is your company certified “green” and practices environmentally-safe cleaning? If yes, then concern for the environment can be your common ground with your clients since not all cleaning services are certified. It can be a great discussion point for your blog, social media, and advertising.
Talk to them about the methods and products you use – it’s part of who you are (refer to strategy #1). Think about what other aspects of your company practice exemplifies your values and have a great deal of marketing!
#3. Be on top of your metrics
Aside from using real-time reporting metrics to step up your game, do you have tracking software to analyze what is working with your inbound marketing strategies? Take for example, how many social media link clicks are you getting in your region? Is there growth or patterns emerging in some areas? Have as much information as possible so you can make the most detailed analysis.
#4. Boost traffic through local SEO data and increase leads
SEO is more vital and growing as Google supports smaller businesses in their locations. This means the perfect time to boost your impact by incorporating more location-specific phrases and words in your marketing strategies.
It also means that your profiles on Google+, Facebook, Yelp, Angie’s List and others are updated and comprehensive with your keywords, services, areas, businesses you serve and contact information. Local SEO can drive more digital traffic and leads directly back to your website.
#5. Target your ads through data
Facebook advertising is known to be very useful for small businesses and can provide bloat by getting target audiences to work. You can target your ads on specific locations where you see potential and growth for your company! If you have identified your most profitable customers, you then know which and what type of customers to target in specific areas, and how to make best these ads work for you. You can also work with Yelp and Groupon for targeted ads.
#6. Exemplify your expertise
There are a lot of local newspapers and magazines which enjoy highlighting success stories and sometimes even have a regular or guest “ask the expert” columns in their business sections. If you have a strong writer on your team or if you are one yourself, consider this marketing pitch in your area.
Have an active blog featuring topics that you are already using for marketing to broaden your reach and boost your leads! Here are sample ideas for starters:
- How to Hire House Cleaning Services You’ll Love
- How to Keep Your Home Cleaned and Organized
- The Benefits of Using Green Products in your Home
These are just some of the many digital marketing strategies that can help you boost your sales! Apply best practices in online marketing for cleaning business today. Try them now brought to you by Web Launch Local!