Marketing your plumbing business in the midst of competition can be a challenge. You need access to experts who can help you navigate the routes of effective online advertising, and help you get ahead of the game. Marketing is always changing, and staying on top of the best techniques can be difficult. Pay-per-click (PPC) advertising is proving effective for businesses on both a local and national level. Unsure of what plumbing PPC management is? We can help.
Gone are the days of traditional advertising, like putting ads in the newspaper, or handing out flyers. If your business has an online presence, like a nicely designed website, you need to be advertising where your customers are—online. The stronger your online footprint, the better. Even if your website isn’t perfect, you can still reach out to potential customers and drum up business. How? By utilizing PPC (pay per click) advertising. PPC is a highly-targeted method of dropping your website into potential customer’s laps.
No matter if you’re starting from the beginning, or are already well-versed in online marketing, PPC can help you reach more customers. Your website can’t work alone; it needs a little help to be seen online. PPC can help your plumber business get ahead of everyone else.
We design and promote websites that work. We’re experts in the cutting-edge technique of PPC advertising, and have a thorough understanding of how to use PPC to your best advantage. A good reputation in the industry and word of mouth advertising are pieces of the marketing puzzle that you can capitalize on with PPC advertising. If done correctly, PPC can drive traffic to your website around the clock, putting your brand and business in front of internet “browsers” who can become paying customers.
PPC works by allowing you to create ads targeted to your market. When someone searches for a painter in your area, the ads show your business. You only pay when someone then clicks on the link to your website and visits your site. Because it’s highly-targeted, you can refine your ads to be specific for those who are looking for a painter. You’re then able to monitor the effectiveness of your ads and make changes as needed.
We’re plumber PPC management specialists. We’ll create campaigns for you, with keywords and ads that are highly relevant to plumbing and your business. We’ll then manage your pay-per-click campaign to see what’s working and what could work better. The idea is to not only drive people to your website, but to encourage them to click the link, contact you, and make a sale! Once we’ve narrowed down the ads that are working best, we’ll gain on them by continuing to target the best leads. Because PPC is paid advertising, a click that doesn’t lead to business is wasted money. Therefore we carefully monitor progress and suggest working with the best PPC platforms, like Google AdWords, for the best chance of great results. Don’t let online advertising overwhelm you! Contact us today for a free consultation on how to use PPC to your best advantage.
For many small businesses, advertising during the coronavirus crisis might seem a little far from reach. Many of us
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