The New Year is a time when everybody is optimistic, dreamer, self-controlled, willing to be a better person; but often this joyful mindset doesn’t apply to business. January is a low sales season. Everybody is spent and exhausted after the holiday rush, and companies have to struggle more to sell their products.
So, for having your best after Christmas sales, there are essential practices you can follow. Keep reading!
Clear your stock
After the holiday rush, your profit margins are less important. Clearing your inventory is a tactic for gaining back cash flow by selling your leftovers with minimum revenue. You could ask yourself: There isn’t another way? And of course, there are, but for some products, a normal-priced sale isn’t realistic. Another benefit is that you’ll obtain great attention to your business. So, don’t be afraid and clear your stock ASAP.
Make special offers to recurring clients
This will get your after Christmas holiday sales flowing. Engage your recurring clients with special offers made just for them. You could call this a loyalty program or simply a New Year promotion. Whenever it makes your clients feel special, consider it. As a suggestion, add a gift to some purchases, put discounts to strategic products, or do a cross-promotion with other products or companies.
Incentivize returns
Another great way to keep the sales flowing is to give an exclusive deal to some purchases in December. “Return with your ticket in January and receive a special discount” could be the message. You can give the news on a cute Christmas card, or send it in a festive email. The decision is yours, but the goal is the same: make those clients come back in the first quarter of the year,
Use the New Year attitude at your favor
After the holiday spree, most of the people are willing to keep some of their money in the wallets. But, many businesses forget that the New Year brings a new attitude: the optimistic, self-controlled, dreamer, traveler, and fitness attitude. The typical mindset in January is “being a better person” and “doing the things I’ve always wanted to do.” Surely, it’s something that you could take advantage of. Connect your product with the goals and dreams of your clients and make special deals for them.
Retarget your product or sell a new one
This point connects with the last one. Sometimes your frequent clients are spent or exhausted during the first part of the new year, but perhaps you can try to sell your product to a different market. If you sell cleaning services to offices, try to sell them to house owners or hotels. Don’t be afraid to buy different add spaces. If you can manage to sell a new product or to do a new service just for January, do it! The worst you can do is nothing.
Save a bigger budget for January
Finally, for doing all of this, you better have your own savings. The majority of businesses start the year with little budget because they have spent all their efforts in the holiday rush. You can do things differently. If you invest in adds in January more than your competitors, you’ll have the advantage. Don’t be quiet; make some noise. The new year doesn’t have to be low on sales.
Remember than being creative and doing your math is the key to overcoming any business conflict. We hope this new year brings to joy great joy (and lots of sales). If you want to learn about our services, visit our homepage.
