When it comes to digital marketing, you have to evolve every other month or so in order to stay on top of the competition. If suddenly you’re frustrated with a lack of results from you digital ad buys, we’re here to give you a heads up on the digital trends you should quickly get on top of this Holiday season so you’ll stop wasting your ad bucks.
Here are the top digital marketing trends this holiday season!
Mobile Marketing
If you employ a mobile strategy in your digital marketing, you can engage a lot more with your potential customers and clients. This isn’t just about creating a mobile website, but also about introducing mobile elements, like the ability to send SMS to your customers. You can quickly draw in customers with just a simple text message.
You should start by sending two messages a month, one fun message and the other promotional with a call to action. Once you get started, you’ll be able to gauge how many text messages will your audience respond to quickly. Also think about using apps, QR codes, and of course, our next big trend on our list: social media influencers.
Social Media Embodiment
In today’s social media saturated age, getting somebody to trust in your brand is going to be a tough job if done just with regular ads. But people trust other people like them, and those social media users with a lot of trust from their followers are called influencers in today’s marketing world. Get one of those to endorse your brand! Marketers should expect heated competition if they want to work with top brand influencers this year.
Marketers will be looking to acquire more long-term relationships with key social media influencers in to avoid the pressure of competing with competing brands.
Another critical advancement in influencer marketing strategy this year will be authenticity. Your consumers can easily detect influencer-brand collaborations that seem forced, and they tend to call them out, which is why savvy marketers will focus on building organic relationships with influencers that mesh with their brand.
Let chatbots take over your website
If you’re not familiar with chatbots, think of them as a tool on the other side of a computer that will respond to your customers’ comments or questions. Chatbots are used for commitment, general problems, customer service issues, and even closing business.
You should launch a website chatbot to engage with your prospects. Find something fun or attractive to start the conversation, as the potential client needs to initiate the chat. So, if you send a thousand messages via your chatbot tool, the chances are high that at least 800 consumers will see your message. These rates are far superior to email open rates, making this a unique channel not to ignore.
Putting up reviews on your website
While there are a lot of factors involved in ranking, the number of reviews you have is a crucial factor. Organic traffic from SEO remains one of the best sources of web traffic for many businesses, as Google looks at your Facebook reviews, Google reviews, Yelp reviews and more.
Your reviews are necessary for search engine rankings, and they can also make or break a sale for you. You should create a solid plan for getting reviews for your business. Be careful not to incentivize or bribe people (as this is not allowed), but instead have a system for asking for reviews.
Make time to check out these digital marketing trends. These strategies will surely help your business have an productive holiday. If you ever need help, you can always seek help from a digital marketing agency. You’ll find having someone professional and who knows what to do during the holidays will be a big help for your business.
