Marketing any business is a challenge, but if you run a cleaning business or a local maid service, you'll find that it has its own unique challenges. Customers might think all cleaning services are the same. After all, how many ways are there to clean? But you know there are a lot of differences between you and your competitor! You know you're the most professional, thorough, and reasonably priced. But how do you get potential customers to know that?
Sending out flyers or putting ads in newspapers used to be the only way to target clients in a particular area and let them know about your company. But marketing attention has shifted from traditional media to the internet, and a strong web presence is more important than ever. The fact is, a sub-par cleaning service might be getting more business than you simply because they know how to get their website noticed.
Maybe you have a professional, clean, informative website and you thought it would speak for itself, but you haven't really noticed an increase in business, and you don't know how to reach your intended market effectively. Or maybe you're starting from the beginning and need someone to build you a website that will get your cleaning service noticed. That's where Web Launch Local comes in.
At Web Launch Local, we design and promote websites effectively and efficiently using cutting edge techniques and a thorough understanding of using and applying pay-per-click marketing (PPC). One of the best ways to get your company noticed is by using PPC. There are potential customers online constantly and a good reputation in the industry doesn't always translate to a highly visible website. With effective PPC, traffic will be driven to your site even when you're off the clock.
Pay-per-click advertising allows your website to show up at the top of a search list and you only pay when someone actually visits your site. PPC is an ideal way to understand who is searching for your services and the words they're using to get them there. Once you have this information, you can use it to make any changes and improve your search engine optimization, so your site will also organically rise in search rankings.
Well manage your pay-per-click campaign to see what keywords are getting results on your page. Its not enough to just get people to visit your website; you also want them to take action. Once we know the search terms that result in increased business, we can modify the pay-per-click setting to reflect the results.
In PPC, a click that doesn't lead to business is just wasted money. You need people to come to your site and use your company, and we can sort out what search terms are getting results.
The most popular and effective PPC platform is Google AdWords. Google directs 80% of web traffic, so its important to get a digital footprint in their results. We can set up and manage your Google AdWords campaign and make sure you're visible in the most popular web searches.
For many small businesses, advertising during the coronavirus crisis might seem a little far from reach. Many of us
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