Christmas is almost upon us! No doubt some of your clients have prepared their homes for the Holiday season, and you probably have, too! As a business owner, no matter how big or small, it’s imperative that you know what your clients or customers want for the season. Don’t you agree?
Why not take advantage of the Christmas spirit by doing at least one of these Christmas marketing ideas? Don’t you just love making your customers feel a little more appreciated and special? After all, the customer is always right! You still have more than two weeks left, read on before it’s too late!
Christmas Online Marketing for Your Business Needs
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Christmas themed brand
One of the most common things any business can do for their Christmas marketing is to let the holidays reflect on their brand. Tweak your logo, update your Facebook profile photo or your Instagram icon. Incorporate Christmas colors and designs to use for the whole season.
If editing photos aren’t your strong suit, you don’t have to worry about paying someone to do that for you. You can reuse those same images every year! You can also incorporate your promotional offers into your profile photos or social media headers. That way, your customers will easily see them.
Your branding doesn’t only involve your social media photos. You can also add Christmas themed photos to your emails, mobile app, and other digital marketing sources that you use to reach your customers. As long as they see it, it matters!
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Holiday Themed Posts and Updates
One of the most important rules of content marketing is 80% of the content you post – blogs, social media posts, etc. – should benefit the lives of your customers. The remaining 20% goes to the promotion of your business.
But did you know that you can bend this rule a little bit? Well, for the holiday season, at least. Just don’t go overboard by only posting self-promotional updates; you can fill your website with content without making it overly promotional.
Plus, the best thing about holiday-themed content is that you hardly lose any ideas. It’s because right after Christmas, you can post about year-enders like top trends of the year, predict trends for the following year, or “best of” lists, and more!
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Social Media Rewards
Ever since the dawn of Facebook and other social media platforms, more and more businesses take advantage of social media marketing. And the best way to let your social media followers experience the gift-giving spirit of Christmas is to provide rewards.
There are countless ways you can do it, like posting coupon codes, raffle draws for all who like your Christmas themed post, or discounts for the first 30 people who comment on your post for example. It’s all a matter of being creative with your holiday-themed rewards.
If you still don’t have a social media account for your business, you need to know that 81% of Americans use social media per day. Per day! Some online stores even found that their Christmas offers engaged with more customers on social media than on their website. You don’t want to miss those numbers, do you?
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Christmas Email Marketing Campaign
Yes, email marketing still works, as long as you know when to do it. And one of the best seasons to boost your email marketing strategy is during the holidays. You can highlight specific products or offers, and share Christmas relevant information like 3-day sales or other time-limited deals.
You probably think this type of Christmas marketing strategy is a bit old-school, but it all depends on how you construct your emails. Make sure you don’t send emails that seem like cringe-y spam emails. And most important of all, never forget to check your inventory. You wouldn’t want to disappoint your customers with an insufficient stock of the item you’re promoting.
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Add a Little Flair to Your Email Subject Lines
If you choose to follow the previous idea or have done holiday email marketing before, don’t hesitate on being a little creative. It’s a general rule of thumb that your email subject lines must stand out for it to efficiently encourage your customers to open it.
Keep in mind that you’re not the only one who does this type of marketing strategy, so your goal is to stand out in your subscribers’ inbox. Just be sure you won’t end up sending vague messages, and, again, spammy-looking emails.
Although, if you’re a little short of ideas, you can always look for samples of holiday email subject lines that emanates Christmas cheer. After all, Christmas is the season for sharing, right?
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Switch to Digital Catalogs
Not that there’s anything wrong with the traditional printed catalogs; if you’re still into it, it’s okay. Although, you could save more money by switching to digital catalogs. You can use the extra budget for other things that usually go for printing and distribution costs.
Additionally, you can distribute your digital catalog through email. You can also make them available on your website with shared links on your social media accounts. Another advantage of digital catalogs is that you can track the number of customers who open your catalog and the number of sales it generates.
Still, though, if you’re an old soul and you really prefer using a physical catalog, that’s perfectly okay. Some of your customers may like having a catalog in their hands, and you would want to give it to them, right? So check out this link for creative Christmas catalog ideas.
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Product Specific Advertising
Of course, most of your advertisements includes a flair for the holidays during this time of the year. But it is also wise to limit your campaigns that focus on brand or service awareness and focus on campaigns that:
- Are made to generate sales other than awareness alone,
- highlight your holiday-themed products or services,
- and advocate your business as a go-to place for Christmas shopping.
You should also make sure that you link your online ads to its specific landing page to make it easier for your customers to purchase the product you’re advertising.
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Make Sure Your Online Ads Have a Sense of Urgency
If you’re using Google Adwords, then you should know that it gives you the option to add a countdown in your ad. And which time of the year do you see countdowns sprawled almost everywhere? That’s right. Christmas!
You can use the countdown feature for your ads that promote limited-time offers, discounts, and other “GRAB ONE NOW! PROMO LASTS UNTIL:” offers.
Don’t worry, though, if you don’t completely understand the ups and downs of Google Adwords just yet. You can always rely on a Michigan SEO company to help you out. You can check out their small business SEO packages and ask them more about other things you want to know about SEO and other business improvements you can do.
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Remarketing
Have you ever noticed those products and other related items online shops recommend to you when you’ve already searched for an item you’re interested in? Or have you received emails with highlighted offers on a particular product even if you didn’t place it in your cart? If so, that’s what you call remarketing.
Remarketing lets you place targeted advertisements in front of your customers who have recently visited your website while they browse elsewhere on the internet. Any online shops or stores can use AdWords to do remarketing, and it can be useful during the holidays.
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Push Notifications for Holiday Offers and Reminders
Some businesses who don’t know how to use push notifications in their apps properly will annoy their users. Eventually, it leads to turned-off notifications, or worse, uninstalls their app.
If you already have a mobile app for your online business, then you should consider doing this idea. Since almost everyone is almost always glued to their phones, taking advantage of push notifications will literally bring your offers in front of them. Just make sure you do it in moderation.
You can use this tip to notify your app users that you have special Christmas offers for them or other relevant information and promos that you want them to know about. Just make sure you keep one thing in mind. You can notify your customers without being annoying.
Well, unless you want them to get rid of your app; which you don’t, right?
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Location-Targeted Offers
Another thing you can do with your app is to use location-based targeting. It lets you notify your customers of offers, promos, or discounts once they reach a particular location. This also allows you to reach your customers who love traveling for the holidays.
To make your location-targeted offers to be effective, don’t be too broad in defining the location. For example, a 5-mile radius of *your shop*. Instead of using the entire state or town.
One more thing, since this type of notifications, can only be seen by your customers who come close to your business location, your promotions must always be current. Never notify for offers you will be giving for proceeding days, as they are less likely to be staying within the proximity.
There are still a lot of other Christmas online marketing ideas out there that you can use. But before you try them out, make sure the tips you select fit your business needs since some tips may be irrelevant to your business. There are tons of marketing tips and tricks regardless of the season, but that doesn’t mean you have to try them all out.
If your business is still in its early stages, you can always seek advice and help from SEO companies. These companies help small businesses with website improvements, Google rankings, and other essentials that will help you jumpstart your company.
Bottom line, let’s not forget that the essence of why you’re here, reading this, is to bring joy to your customers. Make them feel like they are appreciated and valuable through your warm Christmas customer service because nothing beats building good relationships with your customers first! Happy Holidays!
Tags: best christmas promotions, christmas marketing campaign ideas, christmas marketing ideas for small businesses, social media christmas campaign ideas, social media christmas campaigns
