Launching a website is a big step for your company, but surely it isn’t enough to keep attracting visitors and converting leads. How to manage a website business? You have to plan the right strategy and apply it to all your content and design. In this blog, we want to share with you the steps required for website management, so you don’t get behind in the game. Keep reading and take notes!
Verify the downtime of the site
One of the first things you have to check on your website is the downtime. The amount of time your website takes to charge; in other words, the seconds your site remains inaccessible to use. That’s the downtime. And, you guessed it: it has to be as low as possible; otherwise, your visitors are going to close your site in a blink. To improve the velocity of your website, you have to check your plugins, multimedia, and host provider.
Optimize for every screen size
Although you may love the way your website looks in a PC, the truth is most people are going to see it in a mobile device. If you have them handy, check your website on a phone, tablet, and laptop. Sometimes, the design of the site can be affected by the size of the screen, messing up the experience of your visitor. This would cause your future customers to find your website disorganized, incomprehensible, and unprofessional.
Backup and update
In times when your hosting service may be compromised, or another web error occurs, a backup of your website can be a life savior. A good practice is to perform routine backups in your settings and data. Try to back up daily if your website is updated continuously, and consider uploading your backup version to the cloud.
Do a content run-through
In the rush of launching your website, you could have left unsolved a few errors in your content. For example, grammar errors in your blogs, high resolution in your images (which could slow down your loading speed), poor use of keywords, and other common mistakes. Take a moment to check this; otherwise, your website performance will be affected.
Attract traffic to your site
Business owners should have a marketing strategy for their websites. People aren’t going to find your website for themselves. The first good practice is to research the appropriate keywords and use them wisely in your content and links. Also, plan your content strategy whenever you want to attract followers or leads, and use social media and email campaigns to inform your leads with the latest updates.
Manage your database
Speaking about campaigns, do your email marketing right with a proper database. Your forms, Call to Action, and value offers have to be efficiently planned and ready to accomplish some clicks. Make sure your database stays updated, and no follower is left outside of it. Make multiple campaigns for your different types of followers and always send value content to them. And of course, the right CTA for them to buy your product.
Putting to practice these tips will surely improve your website performance. Remember always to stay updated and do regular checkouts to your site. Marketing is all about knowing your client and your stats; anything else comes smoothly. Contact us if you want more help.
