Google Adwords Overview - Web Launch Local

Here is an overview for Adwords

Follow up is key with AdWords you will see an increase in calls and quotes and we have found most people will call vs complete a contact form.

I think having an email drip will also help capture some of the leads that may have initially not booked due to scheduling or competition by continually showing your value and being in front of their face.

We offer a custom email drips, and it can integrate with your CRM’s through Zapier Integration. This can be done with Mail Chimp as well with our account at no additional cost.

Google Ad Spend

We suggest an ad spend of 500 to 1000 per month at a minimum for a service-based business. Your ad spend is what you pay directly to Google outside of our monthly management fee. If you’re trying to determine a budget to set for ad spend.

How to Calculate your Marketing Budget

Many businesses allocate a percentage of actual or projected gross revenues – usually between 2-3 percent for run-rate marketing and up to 3-5 percent for start-up marketing. But the allocation actually depends on several factors: the industry you’re in, the size of your business, and its growth stage. For example, during the early brand-building years retail businesses spend much more than other businesses on marketing – up to 20 percent of sales.

As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes all the channels you use to promote your brand such as your website, blogs, sales collateral, etc.), and 2) the costs of promoting your business (campaigns, advertising, events, etc.).

This percentage also assumes you have margins in the range of 10-12 percent (after you’ve covered your other expenses, including marketing).

US SBA Guidelines

Our Campaigns are ROI Focused

We want to focus on total customer value annually, so if the cost to acquire a client is 150, we want to determine what that annual value for that client worth to you that helps to know if it’s working for you or not. This will be agreed upon before the campaign begins and measured as we begin to optimize the campaign and landing pages.

The Set up is 747, and the monthly management starts at 397 up to 999, and 497 with up to 2500 in ad spend, this fee already Included in the 747 for the first 30 days with the setup.

Think of us as an employee that you hire for marketing purposes only, not only are you getting an Adwords Expert who is a master at what they do you have a whole marketing team, with SEO Experts, Web Design & Developers, Content Creators & Account Managers ready to help with taking your business to the next level. When looking at the value received for that small monthly fee its one hell of a bargain!

We have monthly reporting and a real-time client dashboard where you can log in and view anytime, and you will also be assigned a dedicated account manager who as part of our requirements will be Google Certified, ensuring that you will be in good hands.

Adwords Campaign Features

We monitor your campaign, changing and testing on a weekly basis.

– Call Tracking
– Call Recording
– Landing Page Development
– Landing Page Optimization
– Custom Day Email Drip
– CRM Integration w/Zapier or Mail Chimp
– Click Fraud Monitoring
– Click Fraud Prevention
– Ad Copy Split Testing
– Quality Score Optimization
– Monthly Reporting
– Client Marketing Dashboard
– Lead Notifications

If you want to get started here are the payment links, we will apply for 100.00 AdWords credit when creating your account as well.